WELCOME TO THE MARKETING PROGRAM AT DIXIE STATE UNIVERSITY
Marketing is an in-demand function for organizations of all sizes and crosses every industry throughout the globe. The digital age and globalization of business has transformed the way consumers behave and requires businesses to adapt to their ever changing needs. The DSU BA/BS in marketing is uniquely designed as it allows students to select one of four tracks that specifically address areas of specialization. The four tracks include Marketing Management, Entrepreneurial Marketing, Supply Chain, and Marketing Analytics.